February 15th Newsletter

Table of Contents

• Big Micro Obsession Updates

  • How to stay motivated when financial rewards are not immediate?

  • Curate your Feed

  • The Hack To Faster Sales Even In A Consumer Recession

  • Dump Being Viral: Start Thinking Community With Threads

  • Free resources for you

AI Tools to Run Your Business Solo—No Need for a Freelancer

Over the past 6 months, I have experimented with the idea of solopreneurs not having to rely on freelancers but solely on AI. This concept works best for those who do not have more than $500 to spend on marketing efforts in their business. While I will be working with other creators over the next 9 months to bring a suite of tools that make running your business alone easier, currently, AI prompts are being created. These prompts are multi-flow and will help you communicate specifically with ChatGPT 3.5 and later models without frustration. Prompts that will be easy to copy and paste with your specific answer filled out will be launched in a slow rollout. Pre-order today to earn access.

Membership Update

I am gearing up to represent solo-run businesses in the media. The goal of this initiative is to not only prepare your business for marketing and PR opportunities but also to represent all of you when discussing media campaigns.

While the top tier of the membership will allow businesses to participate in campaigns, some qualified candidates at random will be offered campaign slots as well.

One-year membership will include all the tools necessary to market your business by yourself with the help of the TBMOi AI tools. The TBMOi membership will go live starting March 29th, 2024. Signup begins February 15th. Early birds will have access to the basic membership at $100 for their first year. Prices go up to $1,500 per year after April 15th.

The Conversation

How to stay motivated when financial rewards are not immediate?

You started a business and shared what it does. You wait weeks or months on end promoting everything you have. Unfortunately, nothing is going as you planned. Now trending products across the internet are found in your store, which takes you off-brand. The worst part? Still, no one buys anything.

We all do desperate things to bring money into our business before we learn that these are desperate actions buyers can realize from anywhere.

I too have been in the same situation of feeling unmotivated and broke in business. It is part of the journey. It is how you reframe your mind in this situation that sets you up for failure or success.

If you are not earning customers, it is time to obsess over your systems. When I decided that I needed consistent bookings as a consultant, I tested everything that made sense for my business. This included Google My Business, Fiverr, Thumbtack, and a few others I honestly cannot remember. I became obsessed with my business, it became a game.

Not that I could afford a game at that time-- I was $12,000 behind in rent-- but it was the only way I could think with clarity during stress. I became focused on positioning my business for automation.

A major mistake we all make when financial needs are not met in business is adding off-brand or “popular” assumed items to our storefronts. Adding more products equates to more marketing efforts needed. If you cannot market one product correctly, how are you going to promote five or ten? Adding different products can stress your business.

To stay financially motivated to play the long game of business, I advise anyone to sign up for gig economy work. I know, this is not advice you want to hear. However, it is less troublesome than a job, and you work when you can. This can also lead to you taking a few hours off from your business, which will have you refreshed with new perspectives.

Opportunities for growth, positioning, and expansion do not coexist with stressful environments. Explaining that people can smell your desperation is a hard thing to do, but I can assure you they can smell it.

Allow your business to be. Our job as founders is to show proof of concept and dig deep into identifying customers we want to please via our products. Everything else comes second.

You are not in a race with your reality or financial troubles. Your business has a stable place in your life. Do not make it the top resource for money right now. This way you can deliver your message with impact and urgency to the buyer, rather than urgency from you as a business owner who needs money.

The Hack To Faster Sales Even In A Consumer Recession

This is a hill I am willing to die on any day at any hour. I have talked about E-commerce platforms in ways to give you ways to automate sales. It is also the first place I went ( would still go to and am currently on) to make sales in 3-21 days.

E-commerce marketplace platforms are highly recommended if you need sales within the month. The truth is, you do not have an audience. Building an audience takes time and patience, but sales need to happen fast in your business to communicate internally it is worth keeping open.

Marketplaces allow new eyes on your business without having to work as hard to acquire the attention.

Digital marketplaces spend millions of dollars to get the traffic on their website. Often targeting people ready to spend money. Your job is to be ready to present your product(s) in the best way possible. That is how you get a slice of the millions of dollars spent.

I will always back Etsy as being a platform of choice for product-based businesses just spent $7M at the Superbowl for a 30-second ad. Another secret I found out last year? People can even become influencers/affiliates for your product without you even knowing.

However, you can also get approved for Walmart.com, Amazon, eBay, Mercari, OfferUp, Poshmark, and anywhere else that allows people to find you with a search and keyword function.

As always, choose one marketplace and take 3-4 months to learn it well to bring you automated sales weekly or daily.

Dump Being Viral: Start Thinking Community With Threads

If you are familiar with Twitter or similar platforms, then you already know how to use Threads. This platform has allowed many businesses to showcase their personality and expertise.

While this is something that could be accomplished with Instagram, I have noticed that 90% of the users do not read captions or comments sometimes. If expressing your brand by using words is a talent that is in your possession, this is the perfect platform.

Don't worry about growth—focus on engaging. Right now, Threads still has massive organic reach, which means if someone who likes your post has many followers, then those followers will be exposed to your post. Frankly, this is not a platform to worry about being seen every day. It is all about community building. If you do it correctly, you can have 2+ people a day subscribing to your business with your links.

Threads work best when you engage on other users' posts. Comment, and repost multiple times per day with something your community might find helpful or entertaining. This will test you in the act of showing up authentically.

A relationship building tip I learned years ago on social media can build fans for you. Use likes from your posts as potential leads!

I have a process that I like to call "engage 50". You may have seen me put it into action on your posts. Two or three times per week, I look through my posts for those who liked them. I then go through their pages and engage with a like or comment if I am genuine about it. This is done with 50 people per day when I activate my plan. When you do actions like "engage 50", it can bring people back to you or just get them familiar with your brand.

The secret to engage 50: optimize your page to get people into your personal audience.

1. Take down your links to sell anything. If you have a discount code, a raffle that you are doing for your email subscribers, a fun quiz, or any upfront offer that may attract them to give their email, put it in your bio.
   

2. Use and refresh your "pinned post" weekly or monthly with links to your offer. Make the post fun or interesting to read so that it makes them consider going to the link in the post. This is the first post they see on your page. Make use of it to bring you automated subscribers.

I am all about automation for solo business owners. No one has time to try to convince social media followers individually to click the link. Let your profile do the work for you. Make it your responsibility to show up and engage/have fun.

Concepts You May Have Missed

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• Grow Your Business in Just Two Hours a Day | Read Now

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